About Us

They say never judge a book by its cover. Then they tell us first impressions are everything. If life has taught me anything, it’s that our appearance is often the world’s first introduction to us, so why not make it count?

RAW115 was created with a simple belief: everyone is beautiful, but not everyone has figured out how to maximize it yet.

I went through all the trials and tribulations of growing up feminine. The bad hair days, the surprisingly amazing hair days, and eventually one very important realization: I was not a professional, and somehow my hair never seemed to listen the way the pretty girls’ hair did.

Then came the extensions.

Like so many women, I tried to be practical. I bought the “affordable” hair, only to realize that affordable wasn’t so affordable when it became tangled, dry or unmanageable after one install. I would replace it every few weeks or months, try another vendor and hope the next batch was better. Before I knew it, I was spending thousands of dollars a year on hair that never lasted.

So I became a research guru.

I learned how to find exceptional raw hair. The kind that looked beautiful without requiring you to know how to “do hair” for it to stay beautiful. Soon, my friends were coming to me asking where to find the best hair, which textures to buy and how to get quality without unnecessarily overspending.

But finding it was tedious. Endless vendors, inconsistent quality, confusing foreign hair sites and way too much trial and error.

So I created the brand I wished existed.

RAW115 is luxury hair without the luxury markup. Our 100% raw Indian hair is designed to be worn, reinstalled and loved for years. With proper care, it can last up to five years. Instead of continuously replacing “affordable” hair, RAW115 gives you the opportunity to invest once in hair that actually lasts.

And we don’t stop at the hair.

We help you choose your texture, your style and your stylist, then make sure the experience of getting yourself together feels just as good as the finished look.

RAW115 is the hair brand I wished existed when I was first figuring it all out.